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Privacy Policy

This website is owned and operated by DL Simplified Limited (“we”, “us”, “our”, and “ourselves”) trading as DL Simplified.

DL Simplified is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect, use and look after your personal data when you visit our website and when you purchase a product or service from us. It also tells you about your rights and how the law protects you.

Important information

  1. This Privacy Policy supplements the other policies like terms and conditions and is not intended to override them.
  2. DL Simplified LTD (weus or our) is the controller and responsible for your personal data.
  3. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us in writing, either:
    • by email to:
    • by post to: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
  4. You have the right to make a complaint at any time to the ICO ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Third-party links – our website may include links to third-party websites, plug-ins and applications. By clicking on these links or enabling connections you may be allowing third parties to collect or share your personal data. We have no control of these third-party websites, plug in or applications and are not responsible for their privacy policies, therefore you should also read their privacy policies to understand what personal data they collect about you and how they use it.

The data we collect about you

We collect personal information from you when you interact with us, including but not limited to:

  • Name
  • Date of birth
  • Address
  • Contact information (email address, phone number)
  • National Insurance number
  • Driving license information
  • Payment information

We may collect this information when you:

  • Visit our website or use our online services
  • Apply for a driving license through our platform
  • Make inquiries about driving licenses
  • Engage with our customer support team

How personal data is collected

We automatically collect personal data when you browse or interact with our website, by using web forms, and other similar technologies.

We may also receive personal data from:

  1. Analytics providers based outside the EU (such as Google);
  2. Advertising networks inside and outside the EU;
  3. Search information providers inside the EU;

Our suppliers such as payment providers, delivery services, website support and maintenance providers.

How we use your personal data

  1. We use the personal information we collect for the following purposes:

    • To process and administer driving license applications
    • To communicate with you regarding your application status or inquiries
    • To provide customer support and assistance
    • To send you relevant updates, newsletters, or promotional materials (if you have opted in)
    • To comply with legal obligations and regulatory requirements

We may process your personal data (without your knowledge or consent) where this is required or permitted by law.

Legal Basis for Processing Personal Data

We process your personal data based on one or more of the following legal grounds:

  • The processing is necessary for the performance of a contract (e.g., processing your driving license application)
  • We have obtained your consent for specific processing activities
  • The processing is necessary for compliance with legal obligations
  • The processing is necessary for our legitimate interests (e.g., customer service or marketing purposes)

Data Sharing and Disclosure

We may share your personal information with the following categories of recipients:

  • Government agencies responsible for issuing driving licenses
  • Service providers who assist us in processing applications or providing customer support
  • Third-party vendors who provide services on our behalf (e.g., IT support, marketing services)
  • Law enforcement agencies, regulatory authorities, or other third parties when required by law

We do not sell or rent your personal information to third parties.

Data Transfers

Your information, including personal data, may be transferred to — and stored on — servers located outside of the UK or the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable data protection laws.

Please contact our DPO if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. We will securely delete or anonymize your data when it is no longer needed for these purposes.

Data retention

  1. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
  2. Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us. However, we are legally required to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they cease being customers, for tax purposes.

We may also anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes. We can use anonymized information indefinitely without further notice to you.

Your Rights

Under the GDPR and other applicable data protection laws, you have the following rights regarding your personal information:

  • The right to access your personal information
  • The right to rectify inaccurate or incomplete information
  • The right to erasure (‘right to be forgotten’)
  • The right to restrict or object to the processing of your personal information
  • The right to data portability
  • The right to withdraw consent at any time (if applicable)

If you wish to exercise any of these rights or have any questions about your privacy rights, please contact our DPO at

Social Media

We may collect personal information from you when you interact with us on social media platforms (e.g., Facebook, Twitter, Instagram). This may include information such as your name and any comments or messages you post on our social media pages. We use this information to engage with you, respond to your inquiries, and provide customer support. Please note that any information you post on our social media pages may be publicly visible to others, so we encourage you to exercise caution when sharing personal information.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and improve our services. By using our website, you consent to the use of these cookies in accordance with our Cookie Policy.

Changes to This Privacy Policy

DL Simplified reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on our website. Your continued use of our services after such changes constitutes your acceptance of the revised Privacy Policy.